Valenta’s Houston Division will help financial advisors navigate new compliance challenges from the SEC
Houston, Texas, December 26, 2022 – Valenta announces the opening of its first office in the Houston metro area. The firm offers industry-leading tech consulting services aimed at helping financial advisors operate more efficiently and to help them scale and grow in the wake of a new marketing rule that limits their use of testimonials in advertisements. The Houston office is now open and is accepting clients in the Houston area.
There are over 203,791 finance advisors, per Zippia, currently employed in the United States and, according to US News, there are 1,037 firms and 26,591 advisors in Texas. According to SEC 206(4)-1, also known as the marketing rule, financial advisors can seek testimonials for the first time from clients while conducting the right disclosures in advertising. Additionally, Texas regulators may decide not to fully adopt the new standards or put additional restrictions in place.
“The SEC’s new rule, which went into full compliance on November 4, 2022, can be intimidating to financial advisors who are unsure of what they can and cannot do with regard to the use of testimonials and endorsements in advertising,” says Cassie Lincoln, a partner at Valenta. “I’m excited to launch our new office to serve financial advisors as they navigate these challenges.”
Financial advisors are often challenged by cumbersome business processes that can hinder their growth. Many financial advisors view tech consulting and digital marketing as too expensive and time-consuming for their limited resources. Valenta solves these issues with its system-agnostic approach. Because Valenta is a certified partner with the leading technology providers and expert marketers, they can tailor a custom strategy that meets the needs of businesses. This is what makes Valenta a leading partner for financial advisors because they offer solutions that are accessible for smaller companies that are typically only available to the Fortune 500.
“We’re excited to launch in the Houston market, which is a strategic location for Valenta’s continued expansion,” says Jayesh Kasim, Co-Founder. “We have selected Cassie Lincoln as Managing Partner for the new location. Cassie has a depth of experience and leadership paired with a Harvard educational background and can bring tremendous value to area businesses. We’re excited to begin partnering with businesses in the market to help them save time and money in their operations.”
About Valenta
Valenta is an international tech firm serving the small-to-mid-size (SMB) business market offering world-class digitalization, automation, marketing and virtual staffing services. Additionally, according to Statista, 33 percent of small businesses listed inflation as the single biggest problem as of October 2022. Businesses are looking for ways to reduce overall costs and improve operational efficiencies in order to help improve the bottom line that is currently being impacted by inflation. Valenta’s services address these needs with cost-saving process efficiency and technology solutions.